Eastern Mountain Sports Gift Packaging

At the time of this project, Eastern Mountain Sports was going through a rebrand so I used large bold colored imagery to focus this system on attracting attention. This is a knockdown system, which means everything is engineered to fold (or unfold) to become flat, making shipping and storage easy until they are used. The boxes stack into a mountain shape, and are made out of a fibrous, cool white paper to give the boxes an organic quality and feeling. The bag is partially constructed of vellum, so that the imagery of the boxes can be seen through the bag, “bringing the outside indoors”.